Like many people, my journey into the virtual assistant world began in the middle of the pandemic. At the time, I was working as a WordPress Specialist, building websites for businesses. When lockdowns hit, shifting to remote work was simple for me — I was already doing most of my tasks online.
But after leaving the company, I had to figure out how to find clients on my own. I started checking platforms like Indeed and OnlineJobs.ph for roles related to my skills, and I quickly learned: it’s not just about sending applications — it’s about making yourself impossible to ignore.
After working online for over 6 years, I’ve learned that landing clients isn’t just about applying for jobs — it’s about selling your value, building trust, and standing out in a sea of other VAs. Here’s my tried-and-tested guide to help you get started.
1. Build a Rock-Solid Online Profile
Your profile is your first impression. It’s like your digital handshake, so make it strong:
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Use a professional photo (clear, bright, and approachable).
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Write a headline that clearly states your role: “Virtual Assistant specializing in Social Media & Admin Support” sounds way better than just “Virtual Assistant.”
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List your skills with examples and results (e.g., “Managed a client’s inbox and reduced response time by 50%”).
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Update your LinkedIn profile — many clients check this first to verify who you are. A complete LinkedIn profile signals professionalism and credibility. There are many times when I find clients or employers through LinkedIn. I have had my profile optimized, and they were able to find me based on the skills and experiences I have listed on myprofile.
2. Tailor Every Application
Avoid the temptation to copy-paste a generic cover letter. Instead:
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Read the job description carefully.
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Match your skills to what they’re looking for.
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Show what value you bring to the business (e.g., “I can help streamline your daily operations so you can focus on growth”).
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Be confident and bold. One of my tricks is using this subject line: “I will be your [ROLE]” It’s short, direct, and instantly positions you as the solution they’re looking for.
3. Show, Don’t Just Tell
Clients love proof.
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Share samples of your work (online portfolio, reports, graphics, spreadsheets — anything relevant).
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Ask past clients for testimonials.
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If you’re new and don’t have samples yet, create mock projects to showcase your skills.
4. Network Like Your Career Depends on It (Because It Does)
Don’t just wait for job posts to pop up.
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Be active in Facebook groups for remote workers and LinkedIn communities.
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Comment on posts, share helpful tips, and engage with potential clients — without being spammy.
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Attend online networking events and webinars where business owners hang out.
The more visible you are, the more likely clients will remember your name when they need help.
5. Follow Up (Without Being Annoying)
If a client hasn’t replied after a week, send a polite follow-up. Sometimes, emails get buried. A short line like:
“Hi [Name], just following up to see if you had a chance to review my proposal. I’d be happy to answer any questions!”
shows initiative without being pushy.
6. Where to Find VA Jobs
Here are some platforms where I personally look for work:
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OnlineJobs.ph – Best for Filipino VAs.
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Indeed – Lots of remote admin roles.
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Upwork – Ideal for building long-term relationships.
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Fiverr – Great for specialized VA services.
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LinkedIn Jobs – Perfect for higher-paying clients.
Final Thoughts
Landing clients as a Virtual Assistant is part skill, part strategy, and part confidence. It’s not about being the “cheapest VA” out there — it’s about showing clients why you’re the best investment they can make for their business.
Be bold. Be consistent. And remember, every big-name VA started exactly where you are right now — sending that first proposal.
